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The Austin Brand

The founder lived in Austin while a student at The University of Texas. Then, while living overseas, he was impressed by the worldwide affection for the city of Austin and decided to create a brand that captures the warm Austin experience. Each item was crafted, debated, and (happily) tested with this goal in mind.

Signature Style

18-hour Brisket Taco, Cheat Day! Queso, Perfect Soft Serve ice cream. 

We do not try to follow trends, nor do we try to set trends. Instead, we purely serve the flavors that you are craving right now.

It is a lot of fun!